Tuesday, March 12, 2013

Response to Janell Grassman's post

Do you think it's wrong that household cleaning products always feature women in their advertising?

I do no necessarily think that it's wrong to feature women in cleaning products advertising. This is who they are targeting and I think they are right to do so. Even if women aren't always the ones cleaning and using the products, they are usually the ones to buy them at the store. If men go to buy cleaning products which they often do, chances are they arent picturing that amazing Windex commercial they saw with the worlds happiest women cleaning the windows, they are going to grab the first one that is in reach or the cheapest. I am this way too, and that's how my dad is. It's my mom who stops us and says No you cannot buy that company it does not do the job like this company! Neither my dad or I are aware of this but my mom certainly is. I think it is best to target the women and mom's who actually take the advertisements into consideration instead of someone like my dad who will never pay attention or remember what they saw.

Big Agnes

Big Anges is an outdoor manufacturing company in Steamboat Springs, CO. They design and sell tents, sleeping bags, and sleeping pads. With these three types of products they have about 10 different styles and options. They make their products of the highest quality and have come out with new features before other brands like The North Face and Colman. They have designed their products for avid hikers and campers, as well as backpackers that do these things rain or shine, winter or summer. They have received the title of the number one tent and sleeping bag made. It is surprising to me that they receive these titles being such a small company compared to The North Face and other companies alike. I believe this is because they market their products of being the highest quality, the lightest, most durable, waterproof ext. Hikers and backpackers will buy their products from non-corporate companies that have their true best interest in mind rather than a company that has headquarters in China and mass produces hundreds of different products. Customers want top quality things made from a more underground company that lives and breaths the industry themselves.

Are you more likely to buy products from a large corporate company like the North Face for camping gear, or would you prefer a smaller U.S. based company like Big Agnes who has people designing tents that went out and used them before they put them on the market?

Thursday, February 28, 2013

Response to Arianas post

When ever I see Blimp advertising I think it is exciting to figure out what it says, but it never really drives me to go buy the product. I think it is a great idea for the beach or somewhere that the product is available right there to buy. Something like "Ben and Jerry's ice cream" would make me go buy an ice cream while I was on the beach. I have seen advertisements for companies like "Expedia" while I am on the beach and I kind of think to myself why waist the money? I am not going to go home now and search expedia.com just because I saw an airplane flying with a sign for it. Most of the time I don't think blimp advertising is worth it.

Web products free shipping

When online stores offer free shipping this drives me to purchase from them rather than another store. When I go to order something like a T-shirt for twenty dollars and I go to check out and it jumps up to 30 dollars, I will often choose not to buy it. I will then surf the web for a different T-shirt that has free shipping. I also find myself drawn to deals like "spend 50 dollars and receive free shipping." I will usually specifically pick out enough things to equal fifty dollars just for the free shipping. This makes me think I am not wasting any money on just shipping and it is a great deal. All online stores should have some type of shipping deal to make customers buy from them rather than someone else. I think this would make a huge difference to draw people to their store.

Have you ever gone to buy something online, and once you see the shipping price decide not to buy it anymore? Are you more likely to search for a product offered on a website with free shipping site wide, rather than a website not offering free shipping site wide?

Wednesday, February 20, 2013

Response to Lindsey's post

I find myself having mass amounts of t-shirts from functions. Everybody likes a free t-shirt. I think this is a good idea for certain businesses. If it is a small company trying to get their name out there having a catchy t-shirt design is a good idea. This is make people ask what kind of company it is when they see the t-shirt. I think for big established companies like Verizon, it doesnt necessarily do much for them. Everyone sees a verizon t-shirt and knows exactly what it is, and it doesnt exactly convince them that it is a cooler company than another phone company.

Purchasing

The more money we have, the more money we spend. We are always wanting things that we don't necessarily need but what we want. Most people are always trying to make more money so that they can buy more things. Marketers aim at this kind of behavior. Something like a nail Polish commercial makes it seem like we need this nail polish to make our hands extra beautiful and it makes us go out and buy it. All though we did not need that nail polish, the commercial made us think that we did.

If minimum wage increased would this increase the purchases that we make on things that we dont need?

Thursday, February 14, 2013

Response to Kevin's post

Do you think that companies like Verizon should offer a conservative product and phone plan combination, or are they within their ethical rights to jack up simple phone prices to encourage buyers to increase data usage?"

I agree with kevin that people may look at smaller companies for a cheaper plan and phone. You can't even get a plan for under 80 dollars a month now a days from my experience. I wouldn't mind not having a smartphone if I had to pay 20 dollars a month. The prices are getting so expensive that it is hardly even worth what you get for them. On my plan I have to pay 100 dollars a month for just my smartphone which I think is ridiculous. But to get a phone with no data plan and only about 20 dollars cheaper so I minds well. If I could find a really cheap plan without the newest, coolest phone i would go with that option.