Response to Drew's post

Do you think Nike does a good job at branding themselves? Is there product is easy to identify and distinguish itself from competitors?

Nike does a great job at marketing themselves. They have a HUGE market. They market all the way from basketball players  to soccer stars to snowboard pros. Each one of these groups believes that nike is a top brand for their sport because they market and produce their products in the best way possible. It wasn't always this way. About ten years ago Nike was not known as one of the top brands. They figured out how to market themselves to be a "cool" brand beginning with the air force one basketball shoes and using Michael Jordan as their campaign. Using such a role model for marketing made everyone think that their brand was the best. They then tapped into another market with Nike 6.0 shoes which were appealing to skateboarders and snowboarders. This gave them the idea that Nike was a desired company to represent. A couple years later they came out with snowboard boots that are top of the line performance giving snowboarders the idea that Nike is one of the best companies to use. They target different groups of people at different times making it seam like Nike is specific to their sport and they need to have it. Nike is easy to identify from its competitors with their logo and style.