Response to colins post

If you were a marketing professional for JC Penney what would you recommend the company and what direction to take?

JC Pennies clothes are mainly very cheap and fit weird. In contrast, Target has the same price point but their clothing is awesome and theres always stuff i find that i like. I think JC penny needs to design clothing that looks nice and is still cheap, which is possible. I also find that there are clothes in JC penny that I might like and then the price tag is $30 for a t-shirt. where did that come from? So i dont buy it. Marketers should market better designed clothes for cheap prices. Their marketing comes off as cheap and theres really  nothing about it that makes it look nice. Their choices for older women and kids just doesnt work. They need to market as a fashionable company rather than more family oriented and i think more people would buy from them.

Coupons

In my hometown we have a coupon book and it's always making me go buy things I didnt plan on. I'd open it up and it would say buy one get one free milkshake! So, I would go and buy a milkshake. or 50% off and Rex's grill, so the next place i went out to eat to eat was rex's. I think this is a great idea because its always making me go new places and try new things. It definitely makes me go somewhere that i wouldnt have so good job on the coupons. It is always good to get a deal or do something different that you feel is worth while because you are not paying full price. it gives you a sense of gratification when you get a discount on something. Even for the internet coupons will make me buy things or look at websites that i wouldnt normally. im always getting Express coupons in the mail and it makes me go to their website and see what they have. I think all around coupons make me buy things that I dont need but at least the do their job.

Do you buy things specifically because you have a coupon for it? Do you go out to eat at a restaurant because you have a coupon for it?