Response to Arianas post

When ever I see Blimp advertising I think it is exciting to figure out what it says, but it never really drives me to go buy the product. I think it is a great idea for the beach or somewhere that the product is available right there to buy. Something like "Ben and Jerry's ice cream" would make me go buy an ice cream while I was on the beach. I have seen advertisements for companies like "Expedia" while I am on the beach and I kind of think to myself why waist the money? I am not going to go home now and search expedia.com just because I saw an airplane flying with a sign for it. Most of the time I don't think blimp advertising is worth it.

Web products free shipping

When online stores offer free shipping this drives me to purchase from them rather than another store. When I go to order something like a T-shirt for twenty dollars and I go to check out and it jumps up to 30 dollars, I will often choose not to buy it. I will then surf the web for a different T-shirt that has free shipping. I also find myself drawn to deals like "spend 50 dollars and receive free shipping." I will usually specifically pick out enough things to equal fifty dollars just for the free shipping. This makes me think I am not wasting any money on just shipping and it is a great deal. All online stores should have some type of shipping deal to make customers buy from them rather than someone else. I think this would make a huge difference to draw people to their store.

Have you ever gone to buy something online, and once you see the shipping price decide not to buy it anymore? Are you more likely to search for a product offered on a website with free shipping site wide, rather than a website not offering free shipping site wide?