Response to Arianas post

When ever I see Blimp advertising I think it is exciting to figure out what it says, but it never really drives me to go buy the product. I think it is a great idea for the beach or somewhere that the product is available right there to buy. Something like "Ben and Jerry's ice cream" would make me go buy an ice cream while I was on the beach. I have seen advertisements for companies like "Expedia" while I am on the beach and I kind of think to myself why waist the money? I am not going to go home now and search expedia.com just because I saw an airplane flying with a sign for it. Most of the time I don't think blimp advertising is worth it.