Response to Janell Grassman's post

Do you think it's wrong that household cleaning products always feature women in their advertising?

I do no necessarily think that it's wrong to feature women in cleaning products advertising. This is who they are targeting and I think they are right to do so. Even if women aren't always the ones cleaning and using the products, they are usually the ones to buy them at the store. If men go to buy cleaning products which they often do, chances are they arent picturing that amazing Windex commercial they saw with the worlds happiest women cleaning the windows, they are going to grab the first one that is in reach or the cheapest. I am this way too, and that's how my dad is. It's my mom who stops us and says No you cannot buy that company it does not do the job like this company! Neither my dad or I are aware of this but my mom certainly is. I think it is best to target the women and mom's who actually take the advertisements into consideration instead of someone like my dad who will never pay attention or remember what they saw.

Big Agnes

Big Anges is an outdoor manufacturing company in Steamboat Springs, CO. They design and sell tents, sleeping bags, and sleeping pads. With these three types of products they have about 10 different styles and options. They make their products of the highest quality and have come out with new features before other brands like The North Face and Colman. They have designed their products for avid hikers and campers, as well as backpackers that do these things rain or shine, winter or summer. They have received the title of the number one tent and sleeping bag made. It is surprising to me that they receive these titles being such a small company compared to The North Face and other companies alike. I believe this is because they market their products of being the highest quality, the lightest, most durable, waterproof ext. Hikers and backpackers will buy their products from non-corporate companies that have their true best interest in mind rather than a company that has headquarters in China and mass produces hundreds of different products. Customers want top quality things made from a more underground company that lives and breaths the industry themselves.

Are you more likely to buy products from a large corporate company like the North Face for camping gear, or would you prefer a smaller U.S. based company like Big Agnes who has people designing tents that went out and used them before they put them on the market?