Tuesday, March 12, 2013

Response to Janell Grassman's post

Do you think it's wrong that household cleaning products always feature women in their advertising?

I do no necessarily think that it's wrong to feature women in cleaning products advertising. This is who they are targeting and I think they are right to do so. Even if women aren't always the ones cleaning and using the products, they are usually the ones to buy them at the store. If men go to buy cleaning products which they often do, chances are they arent picturing that amazing Windex commercial they saw with the worlds happiest women cleaning the windows, they are going to grab the first one that is in reach or the cheapest. I am this way too, and that's how my dad is. It's my mom who stops us and says No you cannot buy that company it does not do the job like this company! Neither my dad or I are aware of this but my mom certainly is. I think it is best to target the women and mom's who actually take the advertisements into consideration instead of someone like my dad who will never pay attention or remember what they saw.

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