I recently saw a DSW shoe commercial with an extremely catchy song and people wearing fashionable shoes dancing around in them. This actually made me want to go to DSW and check out their shoes. Everyone looked like they were having so much fun dancing in their summer heals to this great song it made the product look so appealing. I often find myself thinking the same thing with other commercials with catchy tunes. I have vivid memories as far back as 6 years ago to a commercial for dove deodorant with a song that I absolutely fell in love with. Now every time I hear this song, I think of dove deodorant. It also gives sentimental value to me because I hear the song, picture the commercial, and picture myself as a young kid listening to it and watching it. Now every time I see dove deodorant I think of those two things and it kind of brings a smile to my face, and often makes me buy the product. I think song choice is a very significant part to a commercial and can have a great impact on customers decisions to go out and buy the product, or go to the store and shop around.
Do commercials with catchy songs tend to have a greater, longer lasting effect on you? Does it make you picture the product in the commercial every time you hear the song? For me, it leaves a long lasting impression in my head of the product when it is correlated to a song I like, does it do this for you?
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