Big Anges is an outdoor manufacturing company in Steamboat Springs, CO. They design and sell tents, sleeping bags, and sleeping pads. With these three types of products they have about 10 different styles and options. They make their products of the highest quality and have come out with new features before other brands like The North Face and Colman. They have designed their products for avid hikers and campers, as well as backpackers that do these things rain or shine, winter or summer. They have received the title of the number one tent and sleeping bag made. It is surprising to me that they receive these titles being such a small company compared to The North Face and other companies alike. I believe this is because they market their products of being the highest quality, the lightest, most durable, waterproof ext. Hikers and backpackers will buy their products from non-corporate companies that have their true best interest in mind rather than a company that has headquarters in China and mass produces hundreds of different products. Customers want top quality things made from a more underground company that lives and breaths the industry themselves.
Are you more likely to buy products from a large corporate company like the North Face for camping gear, or would you prefer a smaller U.S. based company like Big Agnes who has people designing tents that went out and used them before they put them on the market?
No comments:
Post a Comment