If you were a marketing professional for JC Penney what would you recommend the company and what direction to take?
JC Pennies clothes are mainly very cheap and fit weird. In contrast, Target has the same price point but their clothing is awesome and theres always stuff i find that i like. I think JC penny needs to design clothing that looks nice and is still cheap, which is possible. I also find that there are clothes in JC penny that I might like and then the price tag is $30 for a t-shirt. where did that come from? So i dont buy it. Marketers should market better designed clothes for cheap prices. Their marketing comes off as cheap and theres really nothing about it that makes it look nice. Their choices for older women and kids just doesnt work. They need to market as a fashionable company rather than more family oriented and i think more people would buy from them.
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