Generation Y is the generation that was born between 1979 and 1994. We spend an extremely high amount of money annually and about ten trillion dollars in a life time. Our generation is the generation that most marketers are trying to reach. We tend to believe that we "need" all of the newest technologies such as smart phones, high definition TVs, x-box and PlayStation's, and so on. Our generation is willing to spend money on all of these things where the older generation didn't grow up with them and don't always feel the need for them. This is why marketers do not spend so much time targeting them. Instead they focus on the young generation that's watching the ads, reading the magazines and using the smart phones.
Do you buy the newest technologies such as smart phones, x-box's and high definition TVs or can you live with the simple more outdated versions?
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