As soon as netflix was created i noticed more and more blockbuster stores going out of business until i really never see them at all anymore. It is kind of a weird thing because blockbuster reminds me of childhood going to the movie store to rent a movie for the night. Now all you have to do is sit on your couch and order a movie, which makes it a lot less exciting. I have always thought that if blockbuster changed their marketing and came out with something unique such as a new product or way of movie renting, they could have stayed in competition with netflix and not have gotten almost run out of business. To me it seemed like netflix began and blockbuster just thought oh well now were going to close down all of our stores, instead of trying to beat them. Blockbuster is the place with the established name and could have come in full force against netflix but i have not seen any changed in what they do. I think marketing was key for blockbuster to try and keep going.
Do you think Blockbuster gave up when Netflix was invented? Do you think they could have come out with some type of new product or marketing tool to stay in competition?
I wouldn't say that Blockbuster necessarily gave up. If I remember correctly, they did try to adopt a similar tactic to Netflix but just for whatever reason Blockbuster could not gain grounds against Netflix. It would have taken nothing sort of a complete marketing campaign to change people's long held perceptions about how Blockbuster was run. Netflix came into the market as something to order from the comfort of your home. Also the way Netflix could probably run more efficiently was not having an actual building to maintain in which people have to interact directly with the customers. Do you think it was long standing perceptions of Blockbuster that lead to its collapse? If so, what strategies could have Blockbuster used to change this perception?
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